Services for DMOs
As your strategic partner, MarketID delivers integrated consulting to advance your DMO’s impact—from insight-driven strategy and branding to actionable stakeholder engagement and world-class marketing activation. Partner with MarketID to unlock transformative growth and sustainable success for your destination.
destination brand strategy
We will help you identify gaps in your messaging and help position your brand to best present your value proposition to the audiences you want to reach. This big-picture brand message will guide decisions around marketing strategy, lead qualifying, promotional events, and more.
Travel Trade Relations
We can help cultivate your destination’s relationships with trade associations (e.g. ATTA, USTOA) and other partners including consortias, tour operators, and airlines. We help ensure you get the most from these connections and identify opportunities to leverage these partners for maximum exposure to the markets you seek to target.
Sales calls
MarketID organizes sales calls in across United States and Canada to key travel advisors and decision makers. We make targeted connections based on the needs of the destinations and venues and our own knowledge of which individuals present your greatest potential ROI.
In-Market Representation
Members of our team can serve as your in-market representative at major industry trade shows, intimate workshops, or one-on-one meetings held in North America. Our deep understanding of the region’s leisure and meetings markets and of our clients’ offerings make us an ideal destination representative, whether simply serving as support at a major trade show or acting as the face of the client to key decision makers.
Public Relations
MarketID leverages its long-standing relationships with leading media brands in the business and leisure travel trades, to ensure that your compelling stories get in front of meeting planners, travel advisors, and other influencers. These PR efforts reach across numerous channels, including digital, print, mobile, and social.
Immersive Events & Experiences
Partner with us to create impactful experiences that deliver your destination in powerful ways. MarketID will help you plan study missions and familiarization trips for qualified advisors. We develop creative brand partnerships to raise awareness of their destination and engage travelers in multisensory ways. We also curate off-site experiences that allow destinations to connect with key decision makers and drive bookings.
stand out with digital products
We create engaging digital experiences that deliver meaningful information while capturing attention. Our custom webinars showcase your thought leadership with carefully selected speakers, targeted promotion, and enhanced engagement through pre- and post-event marketing and personalized touches like custom gifts. Additionally, we design virtual familiarization tours and media presentations that immerse influencers and press in your destination—offering impactful exposure without the costs and logistics of in-person visits.
Research that supports decisions
Smart marketing plans start with a solid foundation of data. MarketID leverages deep travel industry knowledge and a continuously updated database of thousands of qualified planners and travel advisors to deliver customized market intelligence reports. Through our Zoho CRM, we analyze key variables such as market segment, industry, and geolocation to create detailed insights that empower destinations to target audiences with the highest potential for conversion. This proprietary research gives you full access to actionable data that shapes strategy and drives measurable growth.
special projects tailored to you
Just as every destination has its unique offerings, every client has particular needs, and MarketID is here to assist with whatever the project or need. With our extensive knowledge and experience of the worldwide meetings and business travel industry, we are here to provide our advice on all variety of special projects or marketing efforts.
