Services for CVBs
MarketID delivers bespoke consulting and integrated marketing designed to help CVBs attract and secure business events, conventions, and group travel that fuel your destination’s economic engine. We empower your team with insights, strategies, and tools that enhance your influence among meeting planners and stakeholders in North America.
Branding for the Meetings Market
We partner with CVBs to evaluate and refine your brand messaging to ensure it powerfully communicates your destination’s value to meeting planners, event organizers, and group travelers. This comprehensive brand positioning informs your marketing initiatives, lead qualification, event promotion, and stakeholder communications to maximize influence in the business events market.
High-Impact business events Leads
We identify high-potential business leads within the North American meetings and conventions market. Our detailed lead reports include key contact information, meeting history, lead status, and actionable follow-up recommendations—equipping your team to nurture relationships, manage RFPs effectively, and secure more bookings.
Strategic Partnerships
Our team helps you cultivate and leverage strategic partnerships with industry stakeholders such as trade associations, third-party organizations, tour operators, and airlines. We ensure these relationships translate into expanded visibility and stronger connections to the meeting planners and decision makers crucial to your group business success.
Sales calls
MarketID conducts targeted sales visits to influential planners, travel advisors, and event decision makers tailored to your CVB’s offerings and strategic priorities. Our focused outreach maximizes ROI by connecting you directly with individuals who can drive meeting and group bookings.
Targeted Sales Missions
MarketID conducts targeted sales visits to influential planners, travel advisors, and event decision makers tailored to your CVB’s offerings and strategic priorities. Our focused outreach maximizes ROI by connecting you directly with individuals who can drive meeting and group bookings.
Customized Roadshows
For CVBs seeking to deepen connections with business event professionals, we design and execute multi-city marketing roadshows aligned with your specific goals and target audiences. Supported by a focused four-month campaign, these dynamic events combine engaging presentations, immersive experiences, and networking opportunities to connect with prospects, current clients, and partners—boosting your destination’s visibility and building stronger pipelines in key markets.
In-Market Representation
We serve as your trusted representative at major trade shows, intimate workshops, and one-on-one meetings across North America. Leveraging deep knowledge of the meetings industry and your destination’s offerings, we represent your team with professionalism—whether supporting your team or acting as your face to key stakeholders.
Public Relations
Through longstanding media relationships in both business and leisure travel sectors, we secure meaningful coverage that highlights your destination’s unique appeal to business event planners and industry influencers across digital, print, social, and mobile platforms.
Immersive Events & Experiences
Let’s bring your destination directly to event organizers through immersive, multi-sensory experiences that leave a lasting impression. We design compelling familiarization trips, study missions, and off-site activations that elevate your destination’s profile, build meaningful connections, and inspire event RFPs—turning awareness into opportunity.
Innovative Digital Engagements
We craft engaging webinars and gamified experiences featuring expert speakers, targeted promotion, and personalized engagement strategies to showcase your destination’s thought leadership. In addition, our virtual fam tours and media presentations deliver high-impact exposure without the logistical challenges of in-person visits.
From Research to Results
MarketID provides proprietary market intelligence built from a robust database of qualified planners. Using our Zoho CRM, we deliver customized analysis by market segment, industry, and geography—empowering your CVB to target the decision makers with the highest likelihood to convert.
