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Everything Meeting Planners Need to Know About the Future, According to the Skift Meetings Forum

The Skift Meetings Forum brought together leading meeting professionals and high-level suppliers to delve into the theme of “Connection in the Age of AI”. This forum explored the transformational impact of advanced technology, evolving attendee preferences, changing work environments, and generational transitions that are rapidly evolving the business events landscape. 

The Skift Meetings Forum covered a range of thought-provoking topics that are top of mind among event and industry leaders. Key takeaways included: 

  • Balancing the benefits and drawbacks of AI 
    As technology continues to evolve, it is important for suppliers and planners to stay ahead of the latest developments in artificial intelligence (AI). While AI has the potential to revolutionize various industries, it also presents some challenges that must be considered. There is a need to balance AI efficiencies with ethical concerns regarding privacy. 
  • ESG as a commitment and branding tool 
    The integration of ESG policies into the planning and execution of events is a proactive approach that not only benefits the environment and society but also enhances the reputation and credibility of the organization. Thus, it’s important for companies to adopt a sustainable approach in their event management strategies to ensure that their actions align with their values and commitments to the greater good. 
  • New ways to use technology as digital assistants 
    In today’s fast-paced world, technology has become an integral part of event management. With the ever-evolving digital landscape, it is important to go beyond just having a seamless technology platform. Instead, we need effective digital assistants that can help us manage events efficiently. These assistants can take care of everything from scheduling appointments to sending out invites and reminders, making the entire process much smoother and hassle-free. 
  • Expanding different ways to engage  
    Engagement can’t be approached with a one-size-fits-all mentality. There are numerous ways to engage with people and top planners need to be experts in all of them, from in-person to virtual  
  • Edutainment influences from museums and theme parks 
    Drawing upon the creative approaches used in museum and theme park experiences, planners are revolutionizing meeting design by incorporating interactive elements and touch points that enhance the event experience and create a more engaging and memorable atmosphere for attendees, combining elements of entertainment and education. 
  • Events that appeal to a diverse workforce 
    As the workforce evolves to include individuals from different generations, event designers must consider how to create experiences that cater to everyone. This involves understanding the unique preferences, expectations, and communication styles of each generation to ensure that events are engaging and effective for all attendees. By embracing diversity and adjusting event design, organizations can foster a collaborative and inclusive workplace culture that maximizes productivity and innovation. 

The Skift Meetings Forum is an influential event that explores innovative approaches to shape the future of the meeting and event industry. Against the backdrop of a constantly changing landscape, the forum delved into key themes such as sustainability, technology, and interpersonal connectivity to enhance the experience of live events that unite people. Learn more here.