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In-Depth Research on Target Industries

Use data to drive your sales and marketing tactics.

Case: There are over 1.9 million associations operating throughout the world, and more than 1,700 organizations are global. Vienna Convention Bureau wanted to get its message to these organizations, but targeted to the industries most important to their ecosystem.

Action: MarketID conducted a targeted research study conducted on the Institute of Electrical and Electronics Engineers (IEEE), the world’s largest technical professional organization. The association includes more than 400,000 members worldwide and generate an average of 1,900 meetings per year.


  • Deep insights of the international web of societies (39), technical councils (7), and technical communities (22) within the IEEE
  • Identified local contacts chairs
  • Generated leads on 51 potential programs that amount to 100,000 delegates
  • Potential economic impact value of $90 million.