We recently wrapped up a productive Meet Korea Campaign for South Korea which included two events in Dallas and Atlanta.
The main objective of the campaign was to showcase Korea as a destination for business events. As one of the top international conference destinations in the world, affordability, luxury, and variety in event venues are some of the advantages South Korea has to offer! (Source: Cvent) The events were held at five star properties, where meeting planners had the opportunity to network with top level executives at the Korea Tourism Organization, the official Convention Bureau for South Korea. Additionally, they spoke with leading Korean suppliers directly. In attendance were representatives from Korean Air, Lotte Hotels, Gyeonggi Tourism, and DMCs: Jane Tour & DMC, Holidaylink DMC, Exodus DMC, Rye Tour Co., Ltd. and US Travel CO., LTD.
The events started with a reception offering B2B networking while delicious Korean hors d’oeuvres were passed around. Mr Steve Yong, Executive Director, welcomed the planners and Ms. Eunyce Kim, Global Meetings & Events Manager, provided insightful information on Korea as a meeting destination. Afterwards, a Korean-style dinner was served.
At the end of the evening, the attendees participated in a raffle drawing! The grand-prize was especially exciting; a free round-trip business class ticket to Seoul with complimentary hotel accommodation at the Lotte Hotel!
A big Congratulations to both Ms. Janet C. Hoppenstein and Ms. Susan Carter for winning the Grand Prize!
The KTO management was very appreciative of all whom attended both events! Next promotion will take place in June as KTO team members will be visiting the Midwest.
Event planners in the Midwest interested in learning more about South Korea as a meeting destination can send us an email to arrange a meeting with the Korea Tourism Organization.
