Create experiential campaigns to market your product in person
Case: Dubai Business Events’ goals were to host a week-long series of events across North America to promote Dubai as a premier meetings destination. It was important to highlight key cultural elements while attracting the top prospects.
Action: DBE leveraged MarketID’s database of qualified international meeting planners for promotion of a six-month marketing campaign. The program highlighted critical statistics about Dubai while targeting clients in competitive markets like Chicago and Toronto.
Results:
- Reached 2,410 clients in 4 cities across North America
- Mailed personalized gifts to every confirmed attendee prior to the event
- Hosted engging cultural activations such as re-created spice souks (markets), live hummus preparation by Chef CJ Jacobson (a Top Chef contenstant), and more.
