Marketing Challenges International (MCIntl) has just released their latest white paper that outlines the social media marketing landscape for global destinations in the Meetings & Conventions industry.
MCIntl’s comprehensive analysis finds that digital and social media are now complementing and in some cases, replacing traditional marketing strategies due to its cost effectiveness, expansive reach, and its ability to target specific audiences based on preference. In this day and age, the tactful use of social media marketing is inextricably connected to the increasing success and appeal of business destinations.
Using social media as a marketing tool for global destination promotion has long been popular in the leisure market, but it is widely apparent that social media marketing plays a key role in enhancing and elevating the brand of a destination as a meetings & conventions leader. MCIntl’s white paper digs into the role of social media marketing for global destinations in the meetings and conventions industry. It highlights and analyzes:
- Effective Social Media Platforms for Global Destination Marketing
- Social Media Marketing Best Practices in the Meetings & Convention Industry
- Strategies and Implementation of Social Media Marketing for Global Destinations
As the North American Marketing Office for the Convention Bureaus of Barcelona, Berlin, Malaysia, and Vienna, and the Convention Centers of Abu Dhabi (UAE), Busan (South Korea), London (UK), and Sydney (Australia), MCIntl considers social media a vital marketing tool to increase brand value for global meetings and conventions destinations.
MCIntl offers social media and promotional e-marketing activities on a monthly and quarterly basis to all of its clients. Additionally, MCIntl is also active on LinkedIn and Twitter, disseminating the latest news, research, and analyses on the meetings and conventions industry.
Click here to download Social Media Marketing for Global Destinations in the Meetings & Conventions Industry.
