What is the next step you take after a successful event, meeting or business exchange? Do you think about doing a nice gesture for the other party? You’re on the right track if you send the recipient a thank you email. However, how about we make this even more personal! Showing off your penmanship skills by sending a handwritten card versus an email will leave a lasting positive impression.
A recent study by two psychologists, Amit Kumar, assistant professor at the University of Texas and Nicholas Epley, professor at the University of Chicago discovered that people who handwrite thank you notes don’t realize the impact it makes on the recipient. In fact, what crosses their minds is whether they will be criticized by the reader on the content of the card, their style of writing or the awkward feeling it might give the recipient.
Although, the sender estimated that the recipient’s happiness would only reach a 3 out of 5 on the happiness scale, the recipients rated this act a 5 on the scale. Additionally, the sender expected their handwritten cards to receive a 2-3 on the awkwardness scale. However, the recipient rated less than one on the awkwardness scale.
This study is here to remind us all that handwritten cards make a difference in a genuine and warm hearted way. Here at MCIntl, we have long embraced personalizing our communication with clients. Jacqueline Hewitt, managing partner, is a firm believer of “that” personal touch. Giveaways are gift wrapped, flowers are sent, and scented holiday gifts are prepared. In a world of texts, emails and all forms of electronic messages that “je ne sais quoi” touch makes a world of a difference.
Pick up your pen and write a note on a card! You will stand out!
